In a lengthy, now-deleted Instagram post, the Murder Inc. This isn't a message bashing the Kardashians Or Kylie and Kendall. "They are a part of this thing called Hip Hop CULTURE. The wigger uniform of baggy shorts and T-shirts, usually accompanied by a cap worn backwards or at a cocky tilt and basketball shoes, can be found modelled by kids in shopping malls across the country - especially those in well-to-do, white neighbourhoods.The clothes are also dominating the back-to-school racks this month in K-Mart and Gap.Moreover, stars such as basketball hero Michael Jordan, who have been long familiar to white audiences, are being rivalled by personalities considered more 'black'.Top of the list is Shaquille O'Neal, a 7ft 1in basketball newcomer who plays in Orlando, Florida.
'We're seeing that most of the good advertising today is going to have strong black icons,' she explains.But interest in the movement goes beyond the advertising parlours of Madison Avenue.Some social commentators see in it the first signs of an evolving cultural cross-over in a country otherwise depressingly riven by race.And then there is the music all wiggers listen to and buy: the black urban street-beat of hip-hop and rap.'To put it simply, black is where it's at,' says Marian Salzman, president of BKG Youth, a New York consulting firm that offers product and marketing advice to companies such as Levis, Reebok, Nintendo and Pepsi.